Role: Designer, Package Designer

The concept of the Liftiebar was to create packaging and a brand ecosystem for a brand-new product. The product is organic and geared towards outdoor enthusiasts, so keeping that in mind, I created an entire ecosystem that encompasses the brand’s mission and goals. Some of the process entailed sketching logos and creating digital iterations. I drafted the brand guidelines, created extractables, and used these elements to begin designing the packaging. I revised and created mockups, printed, and revised further after seeing the hard copy.